Who We Are?

Who We Are?

YARDH is an Open Initiative (OI) dedicated to empowering local football communities by promoting, raising awareness, and encouraging the adoption of sustainable practices in football. We specialize in delivering evaluations, capacity-building programs, and strategic insights to promote sustainability within the local football industry.

Our goal is to inform action and accelerate the transition toward a more sustainable football. At YARDH, we empower stakeholders with the insights and tools they need to thrive in a rapidly evolving landscape.

Looking for more information about YARDH Intitiviate? Visit our FAQ page.

What We Do?

Our Mission is: To empower the local football industry, communities, and individuals by contributing to raising awareness and encouraging the adoption of sustainable practices in football through the following actions:

  1. Publish Open Resources: We conduct and share cutting-edge, high-quality, open-access research, guides, toolkits, and articles on sustainable football.
  2. Provide Open Education Resources (OER): We develop sustainable standards-aligned tools, training materials, and programs that help leaders and managers drive sustainable football projects.
  3. Provide Guidance and Support: We offer tailored advice and insights to football organizations and communities, helping them integrate sustainable practices into their operations and culture.

Where We're Going?

Our vision is to be globally recognized as a leader in advancing sustainable practices for local football communities. We aim to set the standard for impactful, locally-driven initiatives that create positive social, environmental, and economic change. By fostering collaboration and sharing knowledge openly, we strive to make football a catalyst for sustainability at the grassroots level

What Guides Us?

We see ourselves as part of the community, and we work to improve it through initiatives, programs, and projects that promote community engagement, empower youth, and generate social benefits through football. Our core values guide us in every aspect of our work and reflect the essence of our organizational culture, which strives for excellence and impact while maintaining our responsibility:

Remain an Open Resource

We are committed to being an open resource, providing Open Educational Resources (OER) and Open Access (OA) content on sustainable football practices. We believe in freely sharing knowledge to empower communities and drive change

Sustainability

We are devoted to implementing sustainable practices in all aspects of our work. We focus on providing innovative solutions that aim to preserve resources and foster sustainable growth within the local football community.

Striving to Discover the Best Solutions

We are curious and creative thinkers, always striving to find the best answers and solutions to challenges. We think critically, examine, and solve problems while continuously seeking new perspectives to expand our understanding.

Flexibility in Our Approach

We embrace change and growth, adapting when necessary to do what is right. Our flexibility allows us to learn, engage, and continuously improve.

Effective Communication

We value and care about our work, our communities, and each other. We believe in collaboration, inclusion, and listening to and respecting diverse voices.

Accountability in Everything We Do

We take responsibility for our work and its impact. Our commitment is to provide accurate and well-considered solutions that help our clients and their communities thrive.

Integrity

We adhere to the highest standards of honesty and transparency in all that we do. We ensure that our decisions and actions align with ethical and professional values.

Impartiality

We maintain impartiality in all aspects of our work, seeking to provide advice and support to all parties involved without bias. We believe that making decisions based on objective criteria and accurate information ensures the best outcomes for everyone.

Inclusivity

We ensure equal opportunities for all individuals, regardless of background or socio-economic status. By fostering diversity and inclusion, we create a fair and innovative environment that benefits everyone in the football community

What Do We Focus On?

As the YARDH initiative is dedicated to advancing sustainable football, the initiative focuses on the local level to deliver its contributions and services. To achieve that, YARDH follows a structured range guided by the football pyramid:

1- National Associations Range (SAFF)

The initiative primarily targets the Saudi Arabian Football Federation (SAFF) range at its basic local level, allocating 70% of its effort and focus on researching, training, and consulting the target audience in this range.

2- Regional Associations Range

Our focus at this level is the West Asian Football Federation (WAFF) aiming to understand regional trends and dynamics by allocating 15% of its effort and focusing on research only. Consulting services are limited to addressing select regional initiatives.

3- Confederation Range

We focus on the Asian Football Confederation (AFC) range. YARDH initiative dedicates 10% of its total study efforts to examining continental developments and contributing knowledge to AFC-driven initiatives. Consulting services are not provided at this level.

4- FIFA Level

At the FIFA level, we engage primarily 5% of our efforts through strategic research and analysis that align with global trends and directives. Consulting services are not provided at this level

Who Do We Serve?

YARDH initiative serves:

  1. Football Communities: local communities involved in football, aiming for personal development and social empowerment through sport.
  2. Football Leaders and Managers: Individuals pursuing leadership roles in the football ecosystem, including leaders, managers, coaches, officials, administrators, and volunteers.
  3. Football Organizations: lower divisions’ leagues, semi-professional clubs, local football bodies, and other football entities seeking to integrate sustainable practices and leadership development.

Our success depends on collaborative efforts with key stakeholders, including:

  1. Local Football Organizations: Teams, Clubs, schools, youth academies, and leagues.
  2. Government and Policy Makers: Entities influencing sports policy and sustainability efforts.
  3. Academia: Research institutions and universities conducting studies on football leadership and sustainability.
  4. Corporate Partners: Sponsors, businesses, and funding agencies aligned with sustainable development goals.
  5. Volunteers and Experts: Individuals offering time, expertise, and knowledge to support the mission.

Our Commitment to Football Sustainability

YARDH initiative is committed to promoting, aligning, and integrating the SDGs into its operations and research, ensuring that all activities support the global sustainability goals across all areas of football leadership and beyond. This commitment is further reflected in tailored sub-commitments for each SDG, guiding the Hub’s mission, values, and goals. A detailed commitment plan will be developed and published.

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